I’m Rob, Brand Ambassador for Rathfinny. I’m the new kid on the block (wine pun) as I’ve only been in the role for two months, but I already feel very much part of the Rathfinny family.
People ask me what a Brand Ambassador does. In a nutshell, it’s about creating a buzz around the brand, making top Sommeliers drool in anticipation of our sparkling launch in 2018. Then it’s setting the strategy, whipping the distributor into shape and promoting, to become the most successful English sparkling on the market.
We have a very happy winemaker (someone even heard him singing), an equally happy vineyard manager and delighted owners.
2016 marked the year of our first major harvest, as the first vines that we planted in 2012 start to yield grapes. Our harvest this year has been superb. The flavours have been great – someone had told me that you can get fantastic flavours from very young vines when they produce their first crop, it’s certainly true this year. However, it was the yield and overall quality that impressed the most.
As we started harvest on Monday, I was thinking about our workforce. I always say our team, now about 30 people, are our greatest asset. Everyone, and I mean everyone who works at Rathfinny, comes to work genuinely engaged in their job and, best of all, seemingly proud and committed to be working there. I love it.
It’s always been important to us to build a local workforce and despite some scepticism from some quarters, we seem to be achieving just that. It has been hard and we’ve had a few false starts, but now we are building up a team of local people who come not only to harvest in October, but to prune in January/February.