I’m Rob, Brand Ambassador for Rathfinny. I’m the new kid on the block (wine pun) as I’ve only been in the role for two months, but I already feel very much part of the Rathfinny family.
People ask me what a Brand Ambassador does. In a nutshell, it’s about creating a buzz around the brand, making top Sommeliers drool in anticipation of our sparkling launch in 2018. Then it’s setting the strategy, whipping the distributor into shape and promoting, to become the most successful English sparkling on the market.
We have a very happy winemaker (someone even heard him singing), an equally happy vineyard manager and delighted owners.
2016 marked the year of our first major harvest, as the first vines that we planted in 2012 start to yield grapes. Our harvest this year has been superb. The flavours have been great – someone had told me that you can get fantastic flavours from very young vines when they produce their first crop, it’s certainly true this year. However, it was the yield and overall quality that impressed the most.