Launching a brand is how I imagine parenthood to be, you lay all the groundwork for the birth, but nothing can prepare you for the reality once it’s been born.
As any new parent would be, at Rathfinny we’re proud of our offspring and count ourselves super lucky with how the first five post-launch months have gone. We’ve brought into the world two beautiful sparkling wines that have been well received and have some fantastic trade partners to share them with.
Initially, we had an irrational fear that the expectation Rathfinny had generated over the years up until the launch might be tricky to live up to, but luckily, we had top journalists and trade figures saying, “wow, thank goodness I like it, it would have been awkward if not!”. Glowing write-ups abounded, which was also the case overseas.
