With the launch of our sparkling wines next month and John Bon Jovi bringing out his own rosé, it got me thinking about the current upward trajectory of pink wine.
There’s no doubt, it’s a category that’s had its fair share of ups and downs. Typically viewed as too girly by men, and thanks to the American blush wines, too cloyingly sweet by others. I know that because if I ever used to order rosé whilst out with my friends, I’d never hear the end of it. Guys would have been very sure of themselves to withstand that level of stick that came with it. Nowadays, we tend to go all-in on a bottle of rosé, no questions asked. So, what happened?
It was Churchill who famously said that:
“Clemmie thinks that a full bottle is too much for me. But I know that a half bottle is insufficient to tease my brains. An imperial pint is an ideal size for a man like me. It’s enough for two at lunch and one at dinner. It pleases everyone, even the producer.”
We agreed and in 2015 we made the decision to produce 800 bottles of our Blanc de Noirs in a ‘Modern Pint’ 50cl bottle. We had to search the continent for the bottle, but eventually found a bottle manufacturer in France who produced a 50cl sparkling wine bottle. We only used 800 (a pallet load) of these dark green bottles because legally in Europe you can only sell sparkling wine in 37.5cl, 75cl bottles and multiples of 75cl.
Many aspects of our daily lives are focused on achieving some sort of balance. Balancing obligations at work and home, our diets, our accounts or if you’re anything like me – balancing the washing up next to the kitchen sink like the leaning tower of Pisa. In the vineyard, when we talk about ‘vine balance’ we’re focused on the relationship between the leaves, shoots, roots and fruit on the vines. However, what determines ‘balance’ can differ depending on the climate, variety and even wine style which means it can be hard to define – that’s why we’ve been recording pruning weights this year.