We recently had a group of journalists up to talk about the new plantings at Rathfinny and the inevitable question was raised, “what do you think about the name English sparkling wine?” and “do we need a new generic name for English fizz?”
This debate seems to ramble on and some producers have come up with their own solution. Ridgeview have adopted the name Merret, after Christopher Merret who documented how sparkling wine is made, well before Dom Perignon tried to stop bubbles from developing in the bottle. Coates and Seely have launched their fizz with the name Britagne, supposedly pronounced ‘Britannia’, but more likely to be pronounced ‘Brittany’ where they produce great cauliflowers! A wine blogger suggested ‘Albion’, whilst the Duchess of Cornwall proclaimed that English fizz should be called Champagne as it is made in the same traditional way and as good as, if not better than, Champagne. Good on you Camilla.
So what’s the problem with the name English Sparkling Wine? After all most fizz produced in England is labeled as such and it adequately describes what’s inside the bottle. Well the perceived problem is that it is a bit of a mouthful and doesn’t carry the same weight and kudos as Champagne, yet it is made in the same traditional method. However, neither do the generic terms Cava, Prosecco, Sekt or Cap Classic, used elsewhere to describe sparkling wine from Spain, Italy, Germany and South Africa respectively.
The point is that English sparkling wine has gained a great reputation in recent years, winning many awards in international competitions and therefore many people have been keen to come up with a generic term to match this reputation.
However, before we go launching into a generic term, perhaps we should look at what has happened elsewhere in the ‘New World’ of wine and can we learn from their mistakes? Mike Paul, who has done a lot of work through Wineskills to help market English wine, wrote a very good blog about this particular subject in January. He highlighted how Australia has recently suffered by not segmenting its wine production, as have New Zealand, in a similar way to Germany in the 1980s. It is worth a read… http://mikeakpaul.com/2013/01/20/going-regional-why-the-new-world-should-bother-2/
So what is Rathfinny thinking of doing? Well, we believe that looking ahead the fizz we produce from the Rathfinny vineyard will be different from the fizz that is produced in other areas of England. It has a lot to do with what I like to call our environment but the French would call ‘terroir’. Our soils, climate and wine making techniques will make a different wine than those produced in Shropshire or the West Country; we need to be able to differentiate ourselves from other English producers in other areas of England. So we are keen to establish Sussex Sparkling as a PDO (Protected Designation of Origin).
After all Sussex is such a great name. It is quintessentially English, it makes me think of the rolling hills of the South Downs and yet so much more. The sunny south-coast, chalky cliffs of Beachy Head, summer sunshine, cream teas in lovely little villages like Alfriston, great beer and according to the Argus newspaper this week, the best sparkling wine in England.
So the aim is that in ten years time you walk into a restaurant in Beijing and the bartender asks :-
“Would you like a glass of Champagne or a perhaps a delicious glass of Sussex, I can recommend the Rathfinny.”