We’ve had a lovely two week ‘pop-up’ at the incredible Ham Yard Hotel in Soho, part of the Firmdale Hotels group and what a treat it was for all involved. Exclusive tickets to their gorgeous roof top garden saw a real mix of people coming to taste what Rathfinny had to offer. There was our Blanc de Blancs and Rosé Sussex Sparkling and Cradle Valley wine alongside cocktails, developed by Eoin Kenny, Firmdale’s Group Mixologist, using our
Seven Sisters Gin with an emphasis on using English and Sussex ingredients.
As part of my job I spend a lot of time collecting, analysing and interpreting data from the vineyard with the aim of building a clear representation of the Estate each season and comparatively, year on year. I spoke briefly in my previous blog about the future of data driven decision making especially on a site as big as ours, so after visiting Fruit Focus at NIAB EMR where this was discussed, I thought some more about the importance of technology and how we can use it to improve our practices. Part of this encompasses the evolution of data analytics in the vineyard. Mainly, machine learning, satellite image processing and wireless sensor networks. Together these tools can help make strategic decisions which work to improve efficiency and ultimately, the consumer experience.