Rathfinny Wine Estate

The Rise of the Influencer


Nowadays, I can’t take a bite of my meal without snapping it on Facebook, Instagram or Twitter first. I’m passive-aggressively outraged if a dining companion tucks into their starter while I’m still trying to find my best lighting. The #nofilters photo of my Eggs Florentine at an Insta-friendly cafe, which only took 110 dry-runs to get right, followed by #blessed and the praying-hands emoji…is the depressing reality of where it’s all come to. Bear with me, it gets more cheerful.

Putting together the invitee list for our big Rathfinny launch in London, now set for April 2018 (available to purchase in June), got me thinking. It struck me that if this is to go off with a #bang, we’d need to invite some influencers along. Only thing is, I had no idea what influencers were, where they lived, what they did, was I one? I then realised, neither of my twitter followers had ever retweeted any of my posts, so I couldn’t be. 

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The Perfect Champagne Glass?

This isn’t a casual brag, but I went to a wine tasting in London the other day billed as the ‘biggest wine tasting in Europe’. It was given by the premium glass manufacturer, Riedel, by the eleventh-generation CEO himself, Maximilian Riedel.

In my delusional mind it was going to be an intimate affair, with me and a handful of other world-class wine writers. There were in fact hundreds of people in attendance, which made me feel so special. Like me, all had been lured by the title of the event, “A Tasting to find The Perfect Champagne Glass”. 

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Wine & Food Pairing to Perfection

I’ve always been fascinated by the ‘science’ of food and wine pairing. Is it actually a science, or is it down to personal choice? Are there rules to follow, or is it all common sense? Well, since taking a closer look at my own experiences and talking to various luminaries in the food and wine world, I’ve come to the view it’s a bit of everything. 

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Memorable Visits

Since starting as Brand Ambassador for Rathfinny 6 months ago, I’ve been involved in arranging some memorable visits to the Estate. From Sommeliers, Executive Chefs to Restaurant Managers, all have been so positive about what we’re doing, and can’t wait to get their hands on our Sparkling when it’s released!   

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Rathfinny Rob – A Brand Ambassador’s First Vintage

I’m Rob, Brand Ambassador for Rathfinny. I’m the new kid on the block (wine pun) as I’ve only been in the role for two months, but I already feel very much part of the Rathfinny family.

Rob, looking forward to his first vintage!
Me, looking forward to my first vintage!

People ask me what a Brand Ambassador does. In a nutshell, it’s about creating a buzz around the brand, making top Sommeliers drool in anticipation of our sparkling launch in 2018. Then it’s setting the strategy, whipping the distributor into shape and promoting, to become the most successful English sparkling on the market.

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